Marketing Communication / PR Director - 2015

Marketing Communication / PR Director

Sao Paulo, Brazil | Multinational Enterprise

Software Company

Job description:

Direct all marketing activities within the context of the

overall corporate plan for the achievement of short and long

term business objectives, increased profit and market control.

Be an active member of the global Marketing team to ensure

consistency of marketing campaigns and messages. Disseminate

key corporate information to the line-of-business and geography

operations pertaining to new product development/launches. Act

as a liaison with management to ensure that marketing

activities are in support of sales plans. Direct marketing

resources and budget to be deployed using the most appropriate

marketing mix for the line-of-business and/or geography. Ensure

consistency between global directions and single-geography

and/or line-of-business implementation choices. Implement and

monitor advertising campaigns on a line-of-business and/or

geographical basis. Maintain necessary contact with major

suppliers, agencies, customers, industry associations and

government representatives to achieve marketing objectives.

Provide effective performance management: set clear goals for

all staff, provide regular feedback on performance and conduct

a formal appraisal at the conclusion of the fiscal year. Manage

the activities of the staff according to overall marketing

strategies and budgets. Implement organizational changes in

line with changing business and market needs.

Assists in the development of short, medium, and long term

plans to achieve strategic objectives. Regularly interacts

across functional areas with senior management or executives to

ensure unit objectives are met. Software business management

experience. Sales and Marketing experience in the IT industry.

E-business + Internet practical know-how. Professional

credentials in Marketing, Academic credentials desirable. Past

experience in Sales desirable. .