eCommerce SEO Functional Expert - 2015

Brazil

Job Function

eCommerce

State / Province

Brazil

Position Type

Full time

City / Location

Sao Paulo

HR Contact

Ricardo Niles

Referral Bonus Eligible

Yes

Brand

adidas Group

Relocation

No Selection

Job Grade

M3

At adidas Group, our love of sport drives who we are and what

we do. But just as a ball is more than leather and thread, and

a shoe more than padding and plastic, we are bigger than our

products. We don’t just work to create faster shoes and lighter

fabrics: We strive to help athletes everywhere perform their

best. We believe that it’s hard work inventing the future of

sport, and that’s why we love it; that when you push your

limits, you make it possible for others to push theirs.

At adidas Group, this drive it what connects us, whether we’re

working for TaylorMade, adidas, Reebok, or Rockport. We’re all

working toward a future motivated by passion, original

thinking, and the desire to build upon a proud legacy.

From design to production to logistics to technology, every

role in all our brands is connected to this. Our roles span the

range of our brands, as well as spanning the globe. No matter

what you do, or what country or city you do it in, your work

helps make greatness possible.

Purpose: Search Engine Optimization Expert will support Brazil

and will help leverage adidas Group Latin America web shops

with a sharp eye for detail and a big-picture view of SEO and

eCommerce. The objective of the role is to drive revenue growth

from natural search in Brazil, then support additional

resources for the Latin American Region. This role reports

directly to the Senior SEO/SEM Manager Brazil.

Key Accountabilities:

• You will own the Brazil SEO KPIs – not only help defining,

but also monitoring and reporting Brazil’s performance to your

line manager and the Global SEO team

• You will utilize the existing SEO and web analytics tools to

maximize the channels potential with the support of the Global

SEO Analytics manager (SEO analytics tools, Webmaster tools,

proprietary tools…)

• Monitor local SEO performance and the results of various SEO

projects, initiate further SEO projects in collaboration with

the global SEO team and local markets (projects may relate to

technical changes, content, UX, Social media, PR…).

• Keep yourself and the Brazil channel staff up to date with

the latest news/changes in the search industry (especially re:

changes that impact SEO and the other channels)

• ONSITE: Collaborate with the global SEO content manager as

well as the Global SEO technical manager to find ways to

improve Brazil’s onsite SEO performance

• OFFSITE: Identify and connect with the key stakeholders in

the markets to drive offsite initiatives (while leveraging the

global SEO team to drive the right processes and trainings for

the LAM region)

• Team up with other members of the LAM SEO/SEM team, the LAM

analytics team, Product Marketing and various eCommerce

counterparts to create synergy and drive revenue.

Knowledge Skills and Abilities:

• Bachelor’s degree in Business, Marketing or quantitative

field/ minimum of 2 years of experience in eCommerce business

intelligence environment – preferably in apparel or footwear

retail.

• Passion for SEO and search engine marketing

• Ability to communicate throughout all levels of an

organisation both technical and non-technical and “promote“ SEO

across the business

• Exceptional attention to details and analytical mindset

• Self-starter with ability to drive projects with minimum

supervision / management

• Strong project management and organisational skills

• Ability to work well under pressure and to tight

deadlines

• Fluent in Brazilian Portuguese and English, Spanish is highly

preferred

• Excellent English communication and presentation skills,

written and oral

Technical Profile:

• You are a functional expert in SEO with at least 3 years’ SEO

work experience. Either you were part of a team managing SEO

in-house or in an SEO agency.

• Experience with SEO data tools (Google/Bing Webmaster tools,

microsoft excel, Google Analytics, SEO rankings platforms…)

• You know how to leverage social media and PR to drive growth

and SEO performance

• You have worked on SEO content and technical projects (URLs,

Meta tags improvements, copy/translations optimization…).

adidas Group