Digital and Social Marketing Manager, LATAM - 2015

Digital and Social Marketing Manager, LATAM

Sao Paulo, Brazil | Communication Products Company

Job description:

The Digital and Social Marketing Manager for LATAM will serve

as the digital liaison between the marketing team, the

e-commerce team, the social team and the web teams. They will

be the content thought-leader for digital marketing. They will

aid in the creation and execution of digital and mobile content

strategies.

This role is based in Sao Paulo, Brazil.

Scope of Responsibilities:

Work closely with product & brand business leaders (as well

as global social media team) to understand overall objectives

and translate these into actionable social media & digital

engagement strategies & plans 

Lead cross-country online marketing planning alignment; traffic

light management; and consolidation of plans ensuring strength

and alignment of messaging and plans at all touchpoints of

consumer journey. 

Responsible for identifying regional opportunities, develops

plan and manage the implementation

Develops and strengthens the relationship with Google, Facebook

and potential regional partners

Work with outside agencies to develop, execute and measure

social media campaigns that generate engagement and sharing

Measurement and analysis of social programs and content plans

Manage budgets and invoicing process

Lead evangelism for digital and social media across the

organization and help manage training platforms and programs

Basic Qualifications:

6+years social media and digital marketing at agency or major

brand with strong social media activity. Regional experience is

a must

Significant understanding of the digital marketing ecosystem –

from planning to implementation through optimization and

measurement

Excellent communication and negotiation skills to deal with

global partners such as Facebook, Google.

Proven ability to work with cross-functional teams.

Global sensibilities with proven ability to work with virtual

teams 

Deep knowledge of social networking platforms and their

potential to drive business results

Good Marketing skills:

Consumer Marketing

Integrated Marketing

Digital Marketing including Mobile

Consumer Insights

e-commerce knowledge

Consumer Activation

Proactive and driven

Innovative and creative, ability to engage others regarding new

ideas and projects

Transparency

Must be fluent in English, Portuguese and Spanish (advanced

written and oral skills)

Bachelors Degree

Preferred Qualifications:

MBA or further specialization is a plus

Prior experience working in multinational companies, within a

matrix reporting structure.