Friday, April 17, 2015

Marketing Manager - Hamilton Center, Inc. - Terre Haute, IN


Division: Administrative Services
Department: Marketing
Supervised By: Chief Information Officer
FLSA Status: Exempt/Regular/Full-time
Effective Date: March 2015

Position Summary
The Manager of Marketing, an essential member of the senior management staff, is responsible for the oversight and management of the marketing functions of public relations, advertising, community relations and special events. The position would supervise Public Relations Specialist(s).


Essential Duties/Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Oversee planning and administration of the marketing function of the organization. Insure its alignment with organizational goals and strategic plan
• With consultation with program areas, place and/or approve advertising for all counties within budget constraints
• Ensure compliance of organization’s corporate identity through use of the logo, tag line and other recognizable symbols and campaigns
• Represent the agency in the community with external agencies, referral sources, legislators, community leaders, and consumers for the purpose of public relations, education
• Oversee agency press information of programs, events and special recognition to media representatives throughout the service area
• Oversee and coordinates agency special events
• Represent the agency on any local initiatives and statewide committees, trade associations etc., when appropriate
• Oversee production of marketing print materials, i.e., brochures and annual reports, using an advertising agency when appropriate
• Insure that employees who receive special awards are recognized internally and externally
• Report marketing activities to supervisor
• Oversee the corporate database
• Network regularly with referral sources and other stakeholders to maintain agency image (tours, conferences, events, annual meetings)
• Develop and work within Marketing budget
• Work with the Information Systems Dept. to oversee website development/ improvement/updates to website, splash page, and Intranet
• Perform other duties as assigned
Supervisory Responsibilities
This position directly supervises the Public Relations Specialist position. Carries out supervisory responsibilities in accordance with Hamilton Center’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.


Minimum Qualifications/Requirements
Bachelor’s degree required in marketing, business administration, public relations, a behavioral health area or related field. Master’s degree preferred
• One + years experience in business development or marketing positions preferably in healthcare or behavioral healthcare or equivalent/related field
• Knowledge of business development/account management
• Knowledge of internal and external healthcare environments
• Must be able to work in a team, coordinating activities with various managers and program areas
• Must possess excellent written and verbal skills
• Must possess excellent supervisory skills
• Must be able to maintain professional rapport with community/business leaders
• Willingness to use personal transportation in work capacity
• Skills in gathering, analyzing, and interpreting data
• Good problem solving and time management skills
• Customer focused philosophy of doing business
• Excellent interpersonal and communication skill
• Strong organizational skills to prioritize workload and coordinate own activities with others
• Knowledge of computers — word processing, desktop publishing, and the Internet (Microsoft Word, Excel, Publisher, and Access preferred)
• Knowledge of marketing with social media and Internet advertising
• Positive attitude
• Ability to demonstrate tact, resourcefulness, patience and dedication
• Ability to work in a fast- paced environment and meet corporate deadlines
• Ability to react calmly and effectively in emergency situations
Physical Demands
Valid driver’s license in accordance with HCI motor vehicle policy.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ability to work 40 hours per week
• Ability to have fine motor skills to use calculator, fax, telephone, pager, computer, etc.
• Must be able to lift 25 pounds
• Prolonged periods of sitting at desk, standing at events and driving within regional service area
• Frequent lifting and setting up for events
• Prolonged periods of working on the computer – typing, designing etc.
Work Environment
Job related activities are performed in administrative area and the community. Evening and weekend hours are worked as Center and civic events are scheduled. Professional attire must be worn during working hours. Extensive travel within Hamilton Center’s service area is expected. Stressful situations present themselves regarding deadlines and commitments.


Conditions of Employment
Completion of tuberculin screening no later than three days prior to first day of employment and annually thereafter
• Completion of a pre-employment drug screening and completion of post-employment drug or alcohol tests upon reasonable suspicion of use.
• Completion of Center-wide orientation and ALL required paperwork prior to reporting for work
• Completion of HCI’s Management Training Program within first six months of employment.
• Demonstrated computer literacy through successful completion of pre-employment testing may be required.
• Completion of HCI Quality training
• Attendance at all mandatory staff development and training
• Successful completion of a six month on the job orientation period
• Participation in payroll electronic deposit
• Adherence to Compliance Program Plan
• Satisfactory reference and background investigation checks.
Job descriptions are not intended, and should not be construed, to be exhaustive lists of all responsibilities, skills, efforts or working conditions associated with a job. They are meant to be accurate reflections of the principle job elements essential for making fair pay decisions about jobs.



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